About
OUR SPIRIT
The possibilities of Japanese patterns
Kimono designs and Japanese patterns embody a sophisticated and timeless sense of simple beauty.
There is often a preconceived notion that they are difficult to incorporate into modern fashion.
In reality, it is precisely their simplicity that allows Japanese patternsto blend seamlessly into modern style and create new expressions.
Japanese patterns are not only rooted in tradition,but also hold infinite possibilities for adding quiet colour to the modern world.
OUR MISSION
Towards sustainable assets
Even in Japan, the birthplace of kimonos and traditional patterns, they have become less common in everyday life in recent years.
The YURA collection was born through repeated trial and error, as we sought to transform precious fabrics that were once destined to be discarded into items that could be cherished again.
Because the fabrics we use are limited, each piece is produced in small quantities and carries its own unique character.
We hope you will enjoy the individuality of each product.
OUR HOPE
Traditions that connect to the future
Today, even in Japan, traditional patterns and kimonos are becoming less common in everyday life.
At YURA, this reality strengthens our desire to preserve Japanese traditions through modern fashion.
We continue to create pieces that can be enjoyed not only in Japan, but around the world, so that the culture of kimono and Japanese patterns can be cherished for generations to come